I understand what you're saying but to have it all inside the guitar is very innovative and with the bluetooth addition, I don't think we can copy this very easily with what is presently on the market. I'm not saying it couldn't be done as a few musicians are very good technicians but few would be able to do so. Time will tell where this goes.I listened to the videos and didn't enjoy the tones. There isn't anything going on there that I can't already to with the outboard gear I already own, which I can use with all my instruments and is foot operated. I understand what they're trying to do and though it may work for some, I don't see it as particularly innovative or well executed. FWIW, YMMV, and all that.
The problem is you can upgrade your electric with a screwdriver and a welder tool...If it works, it works, no? Electric guitars use outdated technology, but they still work just fine.