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Reality Is Finally Sinking In With The Big Manufacturers

3610 Views 69 Replies 33 Participants Last post by  TheYanChamp
Gibson will present its lineup this week at NAMM 2017 in Anaheim, California.

You can see the lineup below and visit Gibson.com for more information.

From the company:

S Series
Discover an exciting and defiant new chapter in the history of Gibson USA in the all-new S-Series that shatters expectations, delivering the pure quality, tone and playability of Gibson while expertly harmonizing USA-made quality and value.

M2

Top Features
• Mini-button tuners: These tuners provide reliable, long-lasting tunings.
• Tektoid nut: Dense and self-lubricating for great sustain and accurate return to pitch.
• Satin slim taper maple neck: One of the most comfortable and fastest neck that Gibson has ever made.
• One piece rosewood fingerboard: High standard of quality for truly amazing tone, sustain and playability.
• Solid poplar body: Recognized for well-balanced tones.
• New Light Gloss true Nitro finish: New Light Gloss is a nitrocellulose finish for ultimate resonance and beautiful aging.
• Gibson Pro-Buckers humbuckers: For those legendary Gibson humbucker tones.
• Adjustable wrap-around bridge: Great sustain with adjustability for accurate intonation.
• Simple controls: One volume, one tone and one toggle switch - direct control.
• S Series Gigbag: Yes, it even comes in a gigbag!
List: $399
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finally a "tektoid nut" !!! seriously tho looks and seems pretty good so far, lately gibson seems able to produce less costly guitars in the USA than fender can in far away places, maybe you know who had a talk with them ....j
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I like the Firebird Zero model.

Will have to check the neck construction when they get to L&M in a couple months
See if it's the typical Gibson paper thin headstock joint.
Might consider that one.
Thanks for the post and thread Steadfastly! I was just talking to a guy at work about the new line of Gibsons as he does the ordering of them. That's pretty damn exciting fo rthe younger/beginner crowd and for people that may want to try one out who haven't had a chance to price. I wonder where that might put Epiphone though? Just wondering if there will be an effect on the brand or not.
finally a "tektoid nut" !!! seriously tho looks and seems pretty good so far, lately gibson seems able to produce less costly guitars in the USA than fender can in far away places, maybe you know who had a talk with them ....j
Touche!
Thanks for the post and thread Steadfastly! I was just talking to a guy at work about the new line of Gibsons as he does the ordering of them. That's pretty damn exciting fo rthe younger/beginner crowd and for people that may want to try one out who haven't had a chance to price. I wonder where that might put Epiphone though? Just wondering if there will be an effect on the brand or not.
I never thought about that but you make a very good point. I guess they figured Epiphone will have to stand on their own name. There are so many good guitars being made all over this planet now that these companies must see their market share slipping away and are trying their best to retain as much of it as possible.

I used to work for a large international manufacturer who had a huge market shar and the same thing started to them. Other companies started coming into the market and producing the same product with a different name on it for half the price. Marketing schemes have kept some consumers in the dark but consumers are not as ignorant of the facts as they once were and their market share has dwindled considerably which is a very good thing in my books.
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Or you can go for a nice used guitar :
Gibson Les Paul Standard 1959 Sunburst
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Epiphone makes some very nice guitars. The in-store setups usually leave a lot to be desired, but the quality of the guitars is usually quite good.
"...expertly harmonizing USA-made quality and value."

What the hell does that mean?

You caught that too?! Legalese for, Not made in USA!
"...expertly harmonizing USA-made quality and value."

What the hell does that mean?
Looks like they're inferring the two were mutually exclusive until now. Someone wasn't proof reading very closely.
The guitar is poorly finished. "Aging beautifully" translates as "looks like shit". Which doesn't really matter as long as the "tonally balanced" poplar doesn't start splitting. Seriously, could still be a lot of fun. Time will tell.
Double post. Double post. Sorry. Sorry.
Gibson M^2

5 cheap Gibsons.. Some say "American Made' and others say 'USA Made'.

That web page is as inconsistent as their build quality ;)
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I've seen a review of the M2's. The neck angle is parallel with the body, meaning even with the bridge as low as it can go on the body, it will leave the action quite high. You'd have to buy a low profile bridge to get it down low. The electronics are also import electronics, so pretty much Epiphone stuff. For this money, IMO, you'd buy this over an Epiphone just for the Gibson label.

The Les Paul Custom Studio has USA humbuckers. But never mind that. Why give it the Custom tag? It's not even close to anything Custom in their lineup.
Gibson M^2

5 cheap Gibsons.. Some say "American Made' and others say 'USA Made'.

That web page is as inconsistent as their build quality ;)
Well, there's North America and South America, so they can cover a lot of territory with American made.
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I like the funky colours, but what's up with the back of the neck? From the side of the pocket, it looks like there's a clear finish on the back of the neck?

I clicked the link in the OP to see for myself, but Gibson seems adamant about not showing the back of these guitars on their website.

I'd like to get my hands on the teal or citron green models, but I'll have to wait and see what they go for here.
I like the funky colours, but what's up with the back of the neck? From the side of the pocket, it looks like there's a clear finish on the back of the neck?

I clicked the link in the OP to see for myself, but Gibson seems adamant about not showing the back of these guitars on their website.

I'd like to get my hands on the teal or citron green models, but I'll have to wait and see what they go for here.
They're on Amazon.com

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I like the funky colours, but what's up with the back of the neck? From the side of the pocket, it looks like there's a clear finish on the back of the neck?

I clicked the link in the OP to see for myself, but Gibson seems adamant about not showing the back of these guitars on their website.

I'd like to get my hands on the teal or citron green models, but I'll have to wait and see what they go for here.
They're not painted. just natural wood with clearcoat.
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