That's okay. There will be a lot of NAMM stuff to come in the next month or so. Here is a preview of what Schecter is going to be showing.It's already being discussed here:
If I were the VP of Marketing at Gibson, I'd skip NAMM, too. Trade shows are expensive and setting up at NAMM would have dubious ROI for Gibson. The days of marketing departments spending like drunken sailors and schmoozing are over, from what I've seen, with the exception of maybe tourism. Everything needs to be data-driven and show a proven ROI of some form or another.
As a general NAMM news thread, sure, but I was referring you to an already lengthy discussion of the Gibson news. Schecter doesn't really do it for me, although the one with the Bigsby and Filtertrons looks interesting.That's okay. There will be a lot of NAMM stuff to come in the next month or so. Here is a preview of what Schecter is going to be showing.
NAMM 2018: Schecter unveils 19 new electric guitars | MusicRadar
As per New Year tradition, Schecter has dropped its weighty NAMM line-up ahead of the show itself, and it’s surprisingly varied.
Sure, there’s the usual Synyster Gates revamp, Sustainiac options and Floyd Rose upgrades, but 2018 adds multi-scales, Fishman Fluence pickups, gradient finishes and retro thrills with the likes of the Coupe and Spitfire. Something for everyone, then.