I have to admit its kind of lost on me. $35(US) for a guitar pick. I get the need for heavy picks but .....great picks are sold by the dozens. I can lose 2 dozen DAVA's before I could justify a Blue Chip. There's even one guy on the AGF who charges extra freight????? to ship to Canada. Freight??really?? I don't know but I think the need to feed a hobby with trinkets is taking over.