I've read similar arguments before and it doesn't make business sense. All home games in the playoffs are complete profit as the players are not paid for the extra games. Successful playoff runs generate a merchandising bonanza (you couldn't find an Oilers jersey to buy during their cup run). The extra interest and excitement draws more viewers which translates into increased advertising and coverage revenues. Yes, the Leafs enjoy an insane amount of popularity, viewership, and merchandising, but a good team would produce even more. The OTP would not risk its investment through hurting the team.The Ontario Teachers Pension Plan, (which is not the Ontario Teachers Federation, or the Ontario College of Teachers), has a significant enough ownership in MLSE to require the Leafs to be managed for maximized profit. It's business, and winning the cup won't make the team either more profitable or more valuable.