Vs S, vs ME, vs. Standard Historic, Vs True Historic, vs New Releases, vs Collectors Choice, vs Custom, vs Artist Models, vs Classic, vs Faded. Each one of these lines has its own options. Just nuts. Not to mention that these lines/model names also change in any give year. Each one more real and Les Paulier than the last.
Then the guy complains that music stores have too many guitars in their shops! The same guy whose company forced stores to place huge orders or lose the the line.
I've owned some nice Gibsons in the past. They are good guitars, not magical. At the end of the day, all guitars are pieces of wood with old technology stuck in them to make sound; that is both awesome and banal. No corporate name stuck on the end changes that, especially a name that is increasingly taking on a negative aura.