Godin uses different and less expensive parts and components than Gibson, their finishing is a cheaper process and they don’t have to follow traditional designs to avoid their customers freaking out. Imagine a non-nitro Gibson! There would be much wailing and gnashing of teeth.A lot of things weren't a good idea at all. I fail to see how a company that charges so much for guitars of average construction cannot be profiting. The Godin Group a company seems to be doing well, and all handmade in Canada and at reasonable prices.
Mismanagement? Lazy, unproductive, complacent workers?
Too many rejects and re-works ?
I don't want to see the company go down even though I'm not a Gibson buyer. I think it would be funny Epiphone was sold off and then bought them out.
It would be nice to see another guitar maker buy the brand, clean house and straighten things out but I think they might be far too gone for that.
1) It's the power of "brand". Gibson has a long and proud history. Investors are right to feel some confidence in that. They are considerably less right to feel confidence in Juszkiewicz and the rest of the senior execs at Gibson, who appear to have a history of bad decisions.How do you have a Billion dollar in revenue and not have money to pay debts? Actually, why do they even have debt with that much revenue? Smh