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from the National Post

You’d think having a disturbingly lengthy tongue would be enough of a symbol to tote around for Gene Simmons, but no,
the Kiss frontman would now like to stamp his name on the devil horns gesture ’cause he totally did it first.

According to The Hollywood Reporter, Simmons has filed an application to the US Patent and Trademark Office, claiming
he made the hand gesture popular after doing it repeatedly during Kiss’s Hotter Than Hell tour in 1974.

Simmons is seeking to trademark the gesture for “entertainment, namely, live performances by a musical artist; personal
appearances by a musical artist.”

However, Simmons is by no means the first to give the world the horns. On the cover of The Beatles’ “Yellow Submarine/
Eleanor Rigby,” John Lennon can be seen making the gesture, way back in 1966.



Simmons has more competition with the late Black Sabbath frontman Ronnie James Dio who, in a 2001 interview cited by NME,
said, “I doubt very much if I would be the first one who ever did that. That’s like saying I invented the wheel, I’m sure
someone did that at some other point. I think you’d have to say that I made it fashionable. I used it so much and all the
time and it had become my trademark.”

 

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He should just have himself stuffed and put in a museum - assuming that he can find a taxidermist willing to take on the job.
 

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Doesn't surprise me one bit that Simmons would try something like this.
 

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no one can deny that he understood marketing better than most folks in his trade, from very early on. this is not new behavior for him. if it generates enough interest so that he sells some merch, and keeps his brand out there in front of people he has succeeded. it's not like he's made some huge investment doing this. any return or publicity he sees from it is a win.
 

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He didn't get The Bag either. Alex, Geddy and Paul just laughed at him - and it went over his head. I guess he didn't like 'The Bag' because it was too close to his 'The Douche' character? Things that make me go: hmmmmmm..............

I suggest he copyright Mr. Arrogant but I think Yngwie has that one wrapped up.
 
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I suggest he copyright Mr. Arrogant but I think Yngwie has that one wrapped up.


Heavy Metal Culture

Ronnie James Dio was known for popularizing the sign of the horns in heavy metal.[8][9] He claimed his Italian grandmother used it to ward off the evil eye (which is known in Southern Italy as malocchio). Dio began using the sign soon after joining the metal band Black Sabbath in 1979. The previous singer in the band, Ozzy Osbourne, was rather well known at using the "peace" sign at concerts, raising the index and middle finger in the form of a V. Dio, in an attempt to connect with the fans, wanted to similarly use a hand gesture. However, not wanting to copy Osbourne, he chose to use the sign his grandmother always made.[10] The horns became famous in metal concerts very soon after Black Sabbath's first tour with Dio. The sign would later be appropriated by heavy metal fans under the name "maloik", a corruption of the original malocchio.[citation needed]Ronnie James Dio was known for popularizing the sign of the horns in heavy metal.[8][9] He claimed his Italian grandmother used it to ward off the evil eye (which is known in Southern Italy as malocchio). Dio began using the sign soon after joining the metal band Black Sabbath in 1979. The previous singer in the band, Ozzy Osbourne, was rather well known at using the "peace" sign at concerts, raising the index and middle finger in the form of a V. Dio, in an attempt to connect with the fans, wanted to similarly use a hand gesture. However, not wanting to copy Osbourne, he chose to use the sign his grandmother always made.[10] The horns became famous in metal concerts very soon after Black Sabbath's first tour with Dio. The sign would later be appropriated by heavy metal fans under the name "maloik", a corruption of the original malocchio.[citation needed]
 
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