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I saw this posted on another forum and I thought you all might like to check it out. Here's the URL: http://tinyurl.com/2stzj9 Make sure you click on the "See It In Action" link. 
At the very least, the toy familiarizes children with the basic technique and terminology associated with playing the guitar. I don't see what's so wrong with that. Guitar hero doesn't even teach kids how to do taps, palm muting, or "bends" so in some ways this device could be a step above said video game. It also takes kids away from the television. And if a child enjoys the toy enough to become motivated in learning how to play a real guitar, more power to Tiger. Aside from all the marketing BS that's hovering around the product, I think it's a solid concept for a mere toy. Just my 2 cents.