At the very least, the toy familiarizes children with the basic technique and terminology associated with playing the guitar. I don't see what's so wrong with that. Guitar hero doesn't even teach kids how to do taps, palm muting, or "bends" so in some ways this device could be a step above said video game. It also takes kids away from the television. And if a child enjoys the toy enough to become motivated in learning how to play a real guitar, more power to Tiger. Aside from all the marketing BS that's hovering around the product, I think it's a solid concept for a mere toy. Just my 2 cents.