Plus taxI'm not sure there's ANY good value for the money new Gibson or Fender guitars right now in this market (other than the odd Gibson blowout model at Best buy that occasionally pops up).
Take an American Standard Strat or Tele for example. Nice guitars...but $1800 nice? I think not.
I played a revstar on the weekend. Was killer.Reverend puts out some good guitars for the price range.
My Flatroc was good to go out of the box, giggable.
Those Yamaha Revstars seem to be a decent deal even new.
As far as the big three, Budda covers it above, I'd add the PRS SE line in there too.