Of course. His ongoing agenda. Trying to educate us stupid marketed-to muso's.
I wonder though, is anyone more marketed to than someone who constantly shops via utube and manufacturer-printed specs without actual direct experience with said product? The one person who says he is least affected by marketing (there was a thread a couple years ago) is actually the most affected by it, and he doesn't even know it. He's the kind of dupe they just love. Taking in that marketing like oxygen while not even being aware he is being sold to. He even parrots the stuff to the rest of us, acting as a free agent and 2nd hand marketer for all those marketers. OMFG!
I wonder how many 'brand names' are all over his ski equipment? LOL Well, at least he probably actually skis.
I went to a restaurant the other day and they wanted $35 for prime rib. I bought the $10 hamburger insteadly. It's all just beef, right? There is never any actually difference in product quality ever, anywhere, in any product. Ever. More bloody marketing.