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What is a boutique amp?

I know that Bad Cat, Fuchs, Two Rock, Dr. Z, Peters etc are all considered boutique but what really defines them as such?

Price point?

Some consider the HW Marshalls the same. But I think the company is too big, and boutiquism is partually defined by the size of the company. They need to be smaller and have a smaller line of amps.

Build process? Mass producing definately disqualifies you. But then you would think the PCB based amps could disqualify them. But alot of the PCB based guys have their board built outside but mount all the components on the boards manually so they are still considered boutique.

etc etc ...

Thoughts?
 
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