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bou·tique Audio pronunciation of "boutique" ( P ) Pronunciation Key (b-tk)
n.

1.
- A small retail shop that specializes in gifts, fashionable clothes, accessories, or food, for example.
- A small shop located within a large department store or supermarket.
2. A small business offering specialized products and services: an investment boutique; a health-care boutique.


I go for defn 2. The fact that the price can be high is a function of this business model no?
 
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